- Nutrition information is often confusing or biased. This site seeks to demystify healthy eating choices and remain transparent.
- Through many voices, we wish to show that the core “real food” values are shared.
- We aim for this site will become a trusted, valued source of accessible information.
- Our aspiration is to encourage healthy eating practices the whole family can take on board.
- Our responsibility and commitment to our readers include accessibility and clarity.
- We will show how “real food” is a core tenet, though the implementation can differ per individual.
- We are not aiming for nutrition perfection –> we are aiming for continuous improvement.
- The culture of the site is to provide helpful, practical information delivered in a fairly light-hearted style.