Welcome to Episode 9: Superfoods; Real thing or marketing spin?
In today’s episode, Nav and I discuss superfoods (real or hype) and nutrient density. We cover:
- Do superfoods exist?
- What is their criteria?
- A couple of resources to determine nutrient profiles of foods
What are Superfoods?
Purportedly they have incredible health benefits. So packed with vitamins, minerals, antioxidants, essential fatty acids and other beneficial substances, they are thought to help protect against cancer and heart disease. They can lower cholesterol, protect the organs from toxins and improve digestive health. Some nutritionists even say they can help you live longer.
The reality is there is no such thing as ‘superfoods’. However, there are foods that are high nutrient density, low energy density and packed with goodness.
Nav mentions kale, berries and meat. This Sydney Morning Herald article lists a top 10.
The Macmillan Dictionary defines ‘superfood’ as a food that is considered to be very good for your health and that may even help some medical conditions.
The Oxford Dictionary definition states a superfood is “a nutrient-rich food considered to be especially beneficial for health and well-being”.
The group Cancer Research UK says, “the term ‘superfood’ is really just a marketing tool, with little scientific basis to it”.
As of 2007 the marketing of products as “superfoods” is prohibited in the European Union unless accompanied by a specific medical claim supported by credible scientific research.
‘Superfoods’ the term is marketing, but it is a way of describing a certain category of foods that are really good for you.
- Nutrient profile: nutritiondata.self.com
- The FunFit Blog Article mentioned comparing different foods for nutrients
- Nutrient profile: whfoods.com
- Eat Real Food Article: Nothing is Black & White
- http://www.oxforddictionaries.com/ – Superfood (search)
- Superfood ban comes into effect. BBC News. 2007-06-28
Yours in good health,
Tim & Nav